Digital marketing builds an audience, increases revenue, and builds a network of future business. However, there’s a misconception about what digital marketing is, and how to use it to modern marketing build a business.
Social media marketing (alone) is not digital marketing. Using advertising with a sales funnel doesn’t mean you’re using digital marketing fully. Fancy plugins or even the best visually appealing website (alone) is not digital marketing.
There is no shortage of software, tools, techniques, and marketing tactics that work, but they don’t build a your digital marking plan without the right overall strategy. Using digital marketing tactics without a solid strategy is the best way to burn through financial (and time) resources without any real growth for you business.
Digital Marketing Can Be Effective
Over four billion and a half billion people use the Internet every day. Modern digital marketing strategy provides a proven channels to acquire new customers, build a network of future business, and create brand omnipresence to your customer base.
- 81% of shoppers conduct online research before making big purchases.
(Retailing Today, 2014)
- Content marketing gets three times more leads than paid search advertising and it costs 62% less than traditional marketing (Content Marketing Institute, 2020)
- 62% of people worldwide use social media daily according to Gallup.
- For every $92 spent acquiring customers, only $1 is spent converting
them. (Econsultancy, 2016)
- Only about 22% of businesses are satisfied with their conversion rates.
What We Do
Whether you’re looking to increase brand awareness, improve customer retention, reduce customer acquisition costs, nurture potential leads, add automation, or use digital marketing to build your business — we can help you.
We’ve tested effective and innovative ways to grow businesses through digital marketing. We can help you figure out how to increase revenue through proven makriehng strategies.
Training on practical digital marketing strategy. Our consulting service provides strategy, education, and optimized digital marketing training that gets results.
We’ve been there. Learning things the hard way could mean wasting thousands of dollars on the wrong approach. Which means, you are also losing valuable time to your competition. Our consulting services give you the shortcut you’re looking for.
Digital Marketing Assessments
A customized digital marketing assessment that gives you a snapshot of your current effectiveness. It will give you instant data you can use to make changes and stop wasting your digital marketing resources.
You can’t know what to do without first knowing what’s wrong. We offer a diagnosis, clarity, and insight on the state of your digital marketing strategies. We give you an actionable report that reveals what’s working, what isn’t, and, more importantly, where you can improve.
Conscious Diversity & Inclusion in Marketing
Companies who aren’t proactive in how women and minorities are utilized in their marketing campaigns are not only missing out in exponential revenue gains, but they are also putting their brands at risk of scandal and public scrutiny. Both H&M and Dove Soap had to learn the hard way when both companies missed the mark on representing racial inclusivity in ads which lead to controversy and outrage.
Women in general account for 70 – 80% of household purchasing decisions. In 2018, the total spending power of US Hispanics has been estimated at $1.5 trillion. The African American market has a growing college education rate with approximately 40% having at least a two year college degree. African American consumer buying power has been estimated at more than $1 trillion annually.
Your company simply cannot afford to make diversity & inclusion an afterthought. Contact us to find out how your company can begin to market with diversity in mind upfront.
Training and Workshops
We offer virtual training on the following areas:
- Email marketing.
- Content marketing.
- Social media engagement.
- Converting leads.
- Online audience growth.
- Paid advertising.
We’re Here For You
We understand that every organization is unique. We also understand that one-size-fits all solutions are not effective or sustainable. Not every organization is looking for a comprehensive training program.
That is why we offer flexible options and stand-alone services, and training, to meet your needs and budget no matter the size of your business.
With our hands-on approach, we leverage decades of experience and best practices to help organizations optimize overall performance while providing bottom line savings.
We can customize a solution that works for you. We ask that you fill out the form below: